PSI Investment Services, a Registered Investment Advisor licensed by the state of Pennsylvania, specializes in personal financial planning. Before coming to A5 CREATIVE, PSI was using an outdated logo and had almost no additional branding. Solving those problems was the first step to giving their brand a modern and professional look.
PSI's old logo utilized a distinct palm leaf icon. To keep the brand recognition it had built, we updated the mark to a simpler leaf that was a natural evolution of the original. We then gave the logo a custom type treatment, and solidified the brand's green color to a deeper, more professional tone.
The next step was applying the new brand style to the necessary business collateral. This included business cards, letterhead, envelopes, and folders. With a new website in development, PSI is moving their brand and business forward with a polished and well-defined look.